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    <loc>https://www.whatifwegetitright.com/thoughts/vegan-trends-amp-fried-chicken-anscc</loc>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/surprise-as-a-catalyst-for-change</loc>
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      <image:title>Podcast Episodes | What If We Get It Right? - Surprise As a Catalyst  For Change - EPISODE 1</image:title>
      <image:caption>Maayke Damen, Excess Materials Exchange “If I dream, five or ten years from now, all the corporations will see their waste as valuable.”</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/collaboration-is-key-to-scale-impact</loc>
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      <image:title>Podcast Episodes | What If We Get It Right? - Collaboration Is Key to Scale  Impact - EPISODE 2</image:title>
      <image:caption>Lucie Basch, Too Good To Go “It’s so cool when you see you are actually changing people…it might be on a micro scale, but it still matters.”</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/organizing-commmunities-for-collective-wisdom</loc>
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      <image:title>Podcast Episodes | What If We Get It Right? - Organizing Communities For Collective Wisdom - EPISODE 3</image:title>
      <image:caption>Soléne Aymon, Make Sense “Building communities is about listening to what people have to tell you.”</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/transforming-systems-from-the-outside</loc>
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      <image:title>Podcast Episodes | What If We Get It Right? - Transforming Systems From  the Outside - EPISODE 4</image:title>
      <image:caption>Susanne Duijvestein, Funeral Director “I woke up one day realising that I didn’t want to serve the system anymore, so I just quit my job.”</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/empathy-as-the-fuel-for-lasting-innovation</loc>
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    <lastmod>2023-04-24</lastmod>
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      <image:title>Podcast Episodes | What If We Get It Right? - Empathy As The Fuel For Lasting Innovation - EPISODE 6</image:title>
      <image:caption>Pablo Santaeufemia, Bridge For Billions “What I have realised is that talent is really everywhere, but access to opportunity is not.”</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/rewriting-the-money-narrative</loc>
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    <lastmod>2023-04-24</lastmod>
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      <image:title>Podcast Episodes | What If We Get It Right? - Rewriting The Money Narrative To Include Everyone - EPISODE 5</image:title>
      <image:caption>Ismail Chaib, TESOBE /Open Bank Project “Money is a story…a social fiction…a very useful social fiction. I think it’s good but like any social fiction it can be re-written”</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/technology-is-a-vehicle</loc>
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      <image:title>Podcast Episodes | What If We Get It Right? - Technology is a Vehicle, Change is 100% Human - EPISODE 7</image:title>
      <image:caption>Anastasia Kaschenko, Majik Water “There is 6 times more water in the air, than there is in all of the rivers in the world combined.”</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/these-boots-are-made-for-women</loc>
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    <lastmod>2023-04-24</lastmod>
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      <image:title>Podcast Episodes | What If We Get It Right? - These Boots Are Made For Women - EPISODE 8</image:title>
      <image:caption>Laura Youngson, Ida Sports “If you’re able to change football, you’re able to change society.”</image:caption>
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    <lastmod>2023-04-24</lastmod>
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      <image:title>Podcast Episodes | What If We Get It Right? - Banking on Social Change - EPISODE 9</image:title>
      <image:caption>Rishabh Khanna “For me climate change is an existential threat”</image:caption>
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      <image:title>Podcast Episodes | What If We Get It Right? - How to Quantify Impact and Redefine Growth - EPISODE 10</image:title>
      <image:caption>Michel Scholte “10 years from now, we envision it will be much more interlinked, that market and wellbeing will bolster each other."</image:caption>
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      <image:title>Podcast Episodes | What If We Get It Right? - Prototyping as a Way to Embrace Complexity in Business - EPISODE 11</image:title>
      <image:caption>Simon Oschwald “What we try to do is develop the product, the system and the business model at the same time."</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/business-as-a-vehicle-for-degrowth</loc>
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    <lastmod>2023-04-24</lastmod>
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      <image:title>Podcast Episodes | What If We Get It Right? - Business As A Vehicle For Degrowth - EPISODE 12</image:title>
      <image:caption>Melanie Rieback “I think if we can consider entrepreneurship as a kind of hero’s journey, for the expression of who we are, then what we’re going to find that the overall mission is going to be our guiding light.”</image:caption>
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    <lastmod>2023-04-24</lastmod>
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      <image:title>Podcast Episodes | What If We Get It Right? - Concrete Action for Life Below Water - EPISODE 13</image:title>
      <image:caption>Shimrit Perkol-Finkel “Concrete is the second most consumed material on our planet. Second, only to water. It's really alarming. The concrete industry, well, it is striving to go greener, but it is at the moment responsible for seven to eight percent of humanity's carbon emissions.”</image:caption>
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      <image:title>Podcast Episodes | What If We Get It Right? - Will our Kids Just Consume Technology or Reimagine it? - Episode 14</image:title>
      <image:caption>Deborah Carter “If you just keep giving them the practice of how to evaluate technology. And you do it early, I think that, that will create a digital citizenry that is so different from what we have now.”</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/there-are-plenty-more-fish-in-the-lab</loc>
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      <image:title>Podcast Episodes | What If We Get It Right? - There are Plenty More Fish in the Lab - Episode 15</image:title>
      <image:caption>Carrie Chan – Avant Meats “If there is a certain food, not just fish that is being picked by the Chinese consumer as something they like to have. If it is actually caught from the wild, it is going to be extinct in a very short period of time.”</image:caption>
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    <loc>https://www.whatifwegetitright.com/podcast-episodes/a-solar-powered-drive-into-a-co-owned-future</loc>
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      <image:title>Podcast Episodes | What If We Get It Right? - A Solar-Powered Drive into a Co-Owned Future - Episode 16</image:title>
      <image:caption>Jona Christians - Sono Motors “Our goal is only there, only reached when we have all the cars on the street electric and shared.”</image:caption>
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      <image:title>Podcast Episodes | What If We Get It Right? - Going the Extra Mile with Community Banking - Episode 17</image:title>
      <image:caption>Cynthia Wandia - Kwara “We envision a future where the communities at the last mile are financially independent.”</image:caption>
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      <image:title>Series 2 Episodes - The Gift Of Trying - Armant Chako and Chance Rwezi travel Idjwi island</image:title>
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      <image:title>Series 2 Episodes - The Gift Of Trying - Armant and Chance talk about coffee farming</image:title>
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      <image:title>Series 2 Episodes - The Gift Of Trying - Altech's office in Goma</image:title>
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      <image:title>Series 2 Episodes - The Gift Of Trying - Armant Chako (left) visits the Uwezo Africa Factory</image:title>
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      <image:title>Series 2 Episodes - The Gift Of Trying - Episode 4</image:title>
      <image:caption>“Seeing what we have achieved so far, it gives us more confidence in what we are doing and also being more ambitious than before.” Washikala Malango</image:caption>
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    <loc>https://www.whatifwegetitright.com/series-2-episodes/blog-post-one-7hj47</loc>
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    <lastmod>2023-04-14</lastmod>
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      <image:title>Series 2 Episodes - Building An Ecosystem - Chance Rwezi and coffee on Idjwi Island</image:title>
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      <image:title>Series 2 Episodes - Building An Ecosystem - Sign promoting coffee cooperative CPNCK</image:title>
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      <image:title>Series 2 Episodes - Building An Ecosystem - View from boat on Lake Kivu</image:title>
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      <image:title>Series 2 Episodes - Building An Ecosystem - Episode 3</image:title>
      <image:caption>“And so there are those kinds of resistance in the community where people were not really open to these new ideas; new ways of doing in the community.” Douce Namwezi</image:caption>
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    <loc>https://www.whatifwegetitright.com/series-2-episodes/blog-post-one-7hj47-trxze</loc>
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    <lastmod>2023-04-14</lastmod>
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      <image:title>Series 2 Episodes - Stepping Into Risk - Episode 2</image:title>
      <image:caption>“That's what an entrepreneur does. They see a gap, they've kind of got an idea of what's on the other side of the gap and they take that step.” Mike Beeston</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ed76d90027da6068bcc8b78/1630401672023-E4WV2B8HDGZN2UUHHS6L/Armant+Chako+visit+Altech%27s+office+in+Goma.jpeg</image:loc>
      <image:title>Series 2 Episodes - Stepping Into Risk - Armant Chako visit Altech's office in Goma</image:title>
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      <image:title>Series 2 Episodes - Stepping Into Risk - Armant travels by boat on Lake Kivu to visit entrepreneurs</image:title>
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      <image:title>Series 2 Episodes - The Story Of Complexity - Armant Chako (right) interviews entrepreneur Chance Rwezi</image:title>
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      <image:title>Series 2 Episodes - The Story Of Complexity - Episode 1</image:title>
      <image:caption>“Social business brings value in this society, (…) because it is really touching the daily life of each one in the community.” Patrick Byamungu</image:caption>
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      <image:caption>“It’s a confusing time when some innovators share the agenda of activists, namely on decarbonization, still behave as though only shareholders matter.” Kwame Ferreira</image:caption>
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    <lastmod>2023-05-16</lastmod>
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      <image:title>Season 3 Episodes - Season 3. Activists and Innovators Part 2. - Part. 2 Employee Activism: Change from Within.</image:title>
      <image:caption>“One of the most interesting trends of the last decade, is that organisational speaking up has completely transformed. Young people want to call the hotline and say, I worry this organisation doesn't care about climate change.” Alison Taylor</image:caption>
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    <lastmod>2023-05-16</lastmod>
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      <image:caption>“When you're in uncharted territory and there isn't a clear how-to guide, one thing you've got to do is make space to reflect and learn and talk.”</image:caption>
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    <lastmod>2024-01-25</lastmod>
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      <image:caption>“There is a kind of collective confusion, we have no agreement on what it means to be a good business anymore. We don’t even have good words to talk about these subjects.</image:caption>
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      <image:caption>“I started digging into carbon bombs. So new oil and gas infrastructure that will lock us in the oil and fossil fuel energy for a long time. Stopping these carbon bombs is really the frontline of the climate fight.”</image:caption>
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    <loc>https://www.whatifwegetitright.com/season-3-episodes/gail-bradbrook-insisting-we-have-to-talk</loc>
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    <lastmod>2023-07-19</lastmod>
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      <image:title>Season 3 Episodes - Insisting We Have to Talk - Interview Gail Bradbrook</image:title>
      <image:caption>“There are different stages in change. Agitating is only one, but it’s an important step to really insist that we have to talk about something.”</image:caption>
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    <lastmod>2023-05-18</lastmod>
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      <image:title>Season 3 Episodes - Taking Action from the Inside - Interview Manuel Salazar</image:title>
      <image:caption>“There needs to be a change of mind or elevation of our consciousness at our companies about how important the environment is. And from there, start talking to our clients that they have to do more about it.”</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Home | What If We Get It Right? - Season 3</image:title>
      <image:caption>Listen to experts on employee activism and hear from activists from around the world who are using their workplace positions to agitate, innovate and orchestrate change.</image:caption>
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      <image:title>Home | What If We Get It Right? - Season 2</image:title>
      <image:caption>Series 2 We go to the Congo to discover the power of social business to create community value.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Hear from 17 entrepreneurs from around the globe whose curiosity has led them to question current systems and develop ethical and sustainable business practices. Inspired by the 17 Sustainable Development Goals.</image:caption>
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      <image:caption>Ana Germano Artwork &amp; Communications (Be A Peach)</image:caption>
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      <image:caption>Cláudia Delgado Artwork &amp; Communications (Be A Peach)</image:caption>
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    <lastmod>2023-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ed76d90027da6068bcc8b78/c1835268-8f6f-4526-83d6-524178121e5a/Micro%404x+%281%29.png</image:loc>
      <image:title>Season 3 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ed76d90027da6068bcc8b78/bf402018-8a72-46a5-b378-f00d3f1b3ee6/for+season+page_part2.jpg</image:loc>
      <image:title>Season 3 - PART 2</image:title>
      <image:caption>With many businesses confused about what ‘doing good’ means, employees are stepping up and pressuring their organisations to act on behalf of an interest greater than their company’s profits…</image:caption>
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      <image:title>Season 3 - PART 1</image:title>
      <image:caption>Are employees the social innovators and intrapreneurs that organisations now need to be able to lead by example? One thing is clear, innovators alone will not be able to drive the systemic change we need…</image:caption>
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      <image:title>Season 3 - Make it stand out</image:title>
      <image:caption>Manuel Salazar</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ed76d90027da6068bcc8b78/adf8ab88-f04d-4d53-8c05-adc6ecc954e6/Alison+Taylor.jpg</image:loc>
      <image:title>Season 3 - Make it stand out</image:title>
      <image:caption>Alison Taylor</image:caption>
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      <image:caption>Megan Reitz</image:caption>
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      <image:caption>Desiree Fixler</image:caption>
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    <image:image>
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      <image:caption>Gail Bradbrook</image:caption>
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      <image:caption>Christian Vanizette</image:caption>
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      <image:title>Season 3 - Make it stand out</image:title>
      <image:caption>Kwame Ferreira</image:caption>
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      <image:caption>Tessa Wernink</image:caption>
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